This post is gonna make me sound like an old man. The guy who says "when I started in this business..." a lot. And I'm trying to accept that.
I sat on in some web-training at work today. It was a refresher course for posting news on the television station's website. I'm all for that -- I completely understand the importance of it. You don't have to sell me on the reasons providing online content is crucial for traditional television newsrooms. In my first television job, we'd post our stories on the web -- no video, just text versions -- after the newscast had aired. This was the 1996/97 and it was pretty forward-thinking.
When I started in television (see, there I go), a newsroom's philosophy was "get it on the air first, then, maybe, post it on the (world wide) web." As a reporter, you devoted all your attention to making sure the story "made page" -- which means it was ready when its time came up in the newscast. Now, reporters need to be posting information and photos to twitter and making sure information is available to update the station's website the moment they've information to share. News waits for no one. People who look to us for news (they're not just "viewers" anymore) expect to get that news almost instantly.
Again, I get all that. I agree with all that. The way people get their news and information is changing and we've got to keep up with those changes. My fear is that news becomes less and less about good journalism and strong storytelling and more and more about search engine optimization and getting clicks by using keywords, providing lots of links and posting attention-grabbing photos. I understand the reality: clicks = ad views = money = success. But I hate to see news sites starting to lean on the "click-bait" that seems to be clogging Facebook these days. "Click here to see the rest of the story, you'll never guess what happens next..."
Call me old fashioned, but I still want to believe "Content" -- not "Click Bait" -- is still "King."
Of course, It probably doesn't help that I still FEEL like an old man (#StupidACL). My recovery from surgery is going well, but it's still pretty painful and the more time I'm spending on my feet, the more swollen and sore my leg gets. It's kind of a vicious cycle -- the better I feel, the more I do... the more I do, the worse I feel...
Alright.. now that I got all that old guy out of my system, I need to go play a video game. Or post a Snapchat. Or... what are young people even doing these days?!?
Today's Title: This song, released the year I was born, by a guy who's about turn 69-years-old